Logo design and branding for children's clothing boutique

Objective: Develop logo and branding to reach upscale consumer audience.

Solution: I chose a non-traditional color combination (black & pink) to highlight chic & exclusive nature of proprietor’s products. The whimsical swirl and mixture of lower and upper case letters in typography underscores playfulness.

Project details: {font: Interstate; colors: pink and black; tools: Adobe Illustrator and InDesign;}

My role: designer