Copywriting and promotional material design for Harvard Medical School's popular seminar series. Included MBTA billboard ads, newspaper ads for Boston Globe & Metro, flyers, posters and direct mail postcards.

Objective: Copywriting and design for ad campaign to promote Harvard Medical School's Longwood Seminars.

Solution: I choose to create the campaign around the popular saying "What's up, Doc?" to convey to the target audience the accessible nature of the seminars.

Project details: {font: Frutiger; color: CMYK / Harvard specific PMS; tools: Adobe Photoshop, Illustrator, InDesign}

My role: Copywriter and designer