design portfolio: web > Willow Path rebrand
Willow Path rebrand
Rebrand for large boston-area childcare center. New logo, website, brochure & marketing collateral, and signage
Objective: Update brand to better represent high-quality early learning center. Design an easily updateable website to reach potential and current customers; rebrand existing marketing collateral and redesign exterior signage. Solution: Playful and energetic footprints, shapes, colors, type and composition emphasize growth and vivaciousness. Custom theme created for Weebly CMS platform allows easy updates. Project details: {font: Itsadoke & Corbel; tools: Adobe Photoshop, Illustrator, InDesign, Fireworks, HTML/CSS; PowerPoint; Microsoft Word; Designed for CMS (Weebly);} My role: Soup to Nuts >> information architect; brand, print & web designer; copywriter; production designer; HTML/CSS coding |





